What is Partner Rewards
As a retailer, having a manufacturer fund your rewards or offers tied to their products is a huge win and an opportunity to drive behavior. MFG Partner rewards is a feature where manufacturers/third parties can incentivize customers to make purchases or spend a certain amount and reward them with items in or outside the store. Examples may be gift cards, branded merchandise, or even experiences. Earlier this year, the Velocity Logic team had an opportunity to partner with our client and launch a Monster Bellator promotion that immediately sent the customer to Ticketmaster to select seats at a discounted price. We also worked on a promotion where a brand would provide an e-gift card with the purchase of a specific set of manufacturer sponsored products. In these examples, the retailer is now a vehicle for the customer to achieve their reward and also provides an opportunity for the retailer to build loyalty with this customer.
How Does It Work?
With Velocity Logic’s platform, setup is as simple as any offer. We work with the client or manufacturer/cpg and identify the reward based on the criteria and simply enter the information in our interface to set it up. The Velocity Logic team loads codes, messages, etc, and ensures notification to the customer via email message and mobile app of the reward. From there, we can send notifications on when limits are reached and also report to third parties for fulfillment of rewards or sweepstakes drawings.
What’s Next?
As more opportunities open up for manufacturers to drive spend on their products and as more data becomes accessible, the possibilities are endless. If you are a retailer looking to bring more excitement to your program, manufacturer funded partner rewards are an excellent way to accomplish this. These promotions will become a consistent force in all of our reward programs in a standard and personalized manner.
If you are looking to get started with a simpler program, Velocity Logic can turn on a discounted offers only program and can fully expand with strategic partners like Koupon Media. We are completely integrated to take advantage of all Koupon Media brand partnerships and rich offers.
Interested in learning more about Velocity Logic’s convenience store rewards program? We are a team of thinkers and technologists who are passionate about your program and your success. Let us partner with you to drive customer engagement. Our teams are what makes us special..well, the tech is pretty cool as well.
To learn more about Velocity Logic and our reward programs, email [email protected]
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