Innovation in Rewards: Loyalty Switch

Increase speed to market, enable multiple programs, reduce cost, and create a seamless customer experience

Velocity Logic is a leader in solving
the reward industry

We challenges all retailers are facing today. The Loyalty Switch is the hub for all loyalty discount programs that routes and aggregates all reward transactions for national and local programs

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Constraints

Minimal flexibility to have multiple loyalty/discount programs for regional or national retailers

no control

High costs to enable to changes or launch new programs from providers & POS changes

Minimal Data

Minimal Access to Real Time Data For Loyalty & “Non Loyalty” & Challenge to Reconcile Across Sites

no control

Inability to view and manage loyalty transactions & programs across sites

Less Secure

No Consistent & Secure Layer to handle Reward Transactions

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long Timelines

Implementation Timelines are way too long and no way to quickly stand up short term pilots to test concepts

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Stacking Across Programs

No Simple Way to Manage or Enable all Types of IDs (PAN, Phone #, Barcode, Card)

Stacking Across Programs

No Way to Stack Rewards or Prioritize Loyalty Programs For Customers Participating in Multiple Programs

 The “Switch” is a unique technology the gives retailers the flexibility to manage multiple types of rewards programs and partners (local, national) across all retail sites. The solution takes the brains of loyalty out of the POS and puts in the cloud without constraints and cost.

loyalty hub

Seamless Reward Experience for Multi-Brand Retailers

Are you a multi-brand fuel retailer looking to manage one or many major oil’s loyalty programs in addition to running your own loyalty or discount program? The Loyalty Switch was built to make the consumer experience extremely simple at the POS and allow transactions to be routed or rewards aggregated across multiple programs. Forget the multiple prompts at the pump. Let your customer enter the ID at the POS and we will take it from there and route it to the appropriate partner. Want to pre enroll major oil’s members into your program to boost your proprietary program? The Loyalty Switch can route to all hosts and our loyalty/discount platform can enroll them into your program immediately.

Flexibility, Speed to Market & Reduced TCO

The switch was built to control loyalty from the cloud, run multiple programs/partners in parallel, in a simple and cost effective manner, and enable speed to market. Switch also removes switching costs from current vendor and creates standards for partners to connect. Looking to combine a proprietary program with c-store rewards? Have a standalone grocer program that needs to be incorporated into a holistic strategy. Say Hello to Switch.

agile
reward connections

No More Integrations
with the POS

Loyalty switch can enable multiple types of program such as c-store, partner programs (earn/burn/exchange), pilots, etc. in a quick manner across one or multiple sites. The technology allows for simple business rules configuration to direct traffic.

No More Integrations
with the POS

Loyalty switch can enable multiple types of program such as c-store, partner programs (earn/burn/exchange), pilots, etc. in a quick manner across one or multiple sites. The technology allows for simple business rules configuration to direct traffic.

Verifone Commander
loyalty hub

Real Time Analytics with SKU Detail (Loyalty & Non Loyalty Transactions)

Switch can provide real time performance reporting down to the store level. Additionally, Switch sees all loyalty and payment (non loyalty) data and clients can leverage data to provide relevant and rich offers to targeted consumers

Let’s increase security on Loyalty & manage settlement

Loyalty switch is PCI compliant and will support SSL encryption from POS to the Switch. It also can manage all your end of day processing across multiple programs and provide the necessary reporting for settlement and reconciliation

Verifone Commander
loyalty rewards program

Stack rewards across multiple programs to create a rewarding customer experience

Switch will have the capability to aggregate rewards across multiple hosts (c-store, partner, loyalty programs, etc.) and communicate down to the consumer at the pump at POS. This allows members to save significantly at the pump or inside the c-store and have a clean, simple experience on their app, phone number, or with the swipe of a card.